I’m not here to give you another take on the lawsuit against NAR. You’ve already heard enough headlines. What I want to do is break down what this means for all of us in the industry...and how home sellers should actually be thinking about these real estate commission changes.
But here’s the thing: this isn’t just about lawsuits. It’s about how the system has been bloated for years. And now? It’s cracking.
Commissions have been inflated for decades
You don’t need a jury to tell you that a 5–6% commission structure makes no sense anymore. We’ve had the tech. We’ve had the data. But still, the industry held on to old habits like they were sacred. Why? For many, many reasons.
But one takeaway from all of this is transparency and control.
I built my company on this exact belief. That sellers deserve transparency, flexibility, and control. Not one-size-fits-all. Not “let’s split 6% five ways.”
With all the talk about real estate commission changes, most people are still missing the point: this is your chance to demand more for less. To pay for actual value (not tradition.)
The myth: Lower commission means lower service
Let me be blunt for a second.
Most people hear “low commission” and immediately assume “low quality.” That’s just how the industry has conditioned us.
We’ve been taught that when it comes to selling a home, real estate commission changes always come with a catch. If the commission’s going down, then the service must be too, right?
That’s the general thinking.
But it’s wrong...at least in the non-traditional model.
For example, take locqube.
Instead of just shaving off the price and quietly dropping the quality, we built an entirely different process. We rethought what home-selling should look like for the homeowner..and for the agent too.
So yeah, real estate commission changes happen with us. We charge 1.99%. BUT we don’t take that off the service side. We take it off the inefficiency.
Because, you know that the big secret most brokerages won’t talk about is?
A ton of the cost you're paying is just waste. Manual tasks. Redundant processes. Things that slow agents down and frustrate homeowners.
We cut all that.
We replaced it with smart tech that streamlines communication, simplifies listing, and lets sellers manage their sale like a project.
With locqube, our platform helps agents do what they do best (give oversight, answer questions, help with decisions) without spending hours on admin. So the seller gets more transparency, more speed, and yes, more actual service.
And all of that happens while the commission goes down.
Real estate commission changes don’t have to mean you get less.
In our case, they mean you get more.
See also: Housing market predictions 2025: How it impacts your property's value
High commissions exist because sellers are kept in the dark
Do you know that most sellers never approve their own listing? You probably do since it's the norm.
In most brokerages, you don’t see the postcards until they’re already in someone’s mailbox. You don’t get to approve the listing page. You don’t even choose the photo order. It’s all handled by someone else.,. and you’re told that’s just “how it works.”
We built a platform where homeowners approve their own marketing. Why? Because that’s what you’re paying for, right?
And once you see how little time it actually takes (and how tech can streamline most of it) you start to ask the obvious question:
Why am I paying 6% again?
Answer: because the traditional model relies on you not knowing what’s going on. Because real estate agents have to do everything, themselves. And real estate commission changes threaten that model. That’s why so few people talk about this stuff.
With locqube offers go straight to you
When a buyer clicks submit on an offer, it should go to you immediately, right? But in the traditional setup, it goes to the agent.
And then... you wait. Because maybe they’re at a soccer game. Maybe they’re dropping off their in-laws. Maybe they just missed it.
Meanwhile, that offer is sitting in someone’s inbox, unread. You, the actual homeowner, have no clue. That could cost you a deal...or at the very least, a better one.
We don’t do that. When the offer comes in, with locqube it's in your inbox instantly. You know what’s happening in real time. Because it’s your home. That’s how it should be.
And again, this is part of the broader story of real estate commission changes. The traditional model assumes the agent is the gatekeeper. We think the homeowner should be.
Because real change in real estate doesn’t start with fancier brochures. It starts with changing who holds the power.
Real estate commission changes are not just about saving money
I think above everything else they're about freedom.
Platforms like locqube have completely reimagined how home sales work.
If at 10 PM, someone’s sitting on their couch and decides "You know what? I want to sell."
They can list their home with a few clicks.
On their terms.
The process that once took days or even weeks (completing a comparative market analysis, scheduling time for agents to meet, and dealing with the prep work like cleaning and decluttering) has been condensed. All of this prep work happens for you behind the scenes so you can keep your focus where it matters: on your next steps.
With us, that whole process collapses into one experience.
Click. Connect. Start.
That’s what real estate commission changes are supposed to unlock — not just cheaper service, but smarter systems.
The future? AI and consumer-centric real estate
AI is and has been the main keyword for some time now. So, where does locqube fit into all this?
We’re already working to bring AI (which is one of the main trends as of now) directly into the home selling process.
Our goal isn’t just to use tech for tech’s sake. It's about using technology, including AI, to make the entire process easier for the consumer. That means taking advantage of machine learning and AI to understand the market, predict trends, and offer data-driven insights that homeowners can trust.
We’re not just offering a service; we’re offering value. Big value. We want to be the ones leading the charge in this space. Pioneering smarter tools and making the home-selling experience as seamless as possible.
We’re not for everyone ...And that's okay
If you want to spend a lot of money on a complicated, inefficient process, we’re not for you.
If you're okay with spending more than necessary and dealing with delays, well, there are plenty of options out there for you.
But if you want easy.
If you want to maximize your sale.
If you want to sell quickly while keeping more money in your pocket…
Then we’re the company for you.
Technology should make things easier, not harder.
Processes should work for the homeowner, not against them.
And if that’s the kind of experience you want, we’re here to make it happen.
It’s all about real estate commission changes that make sense for you.
We’re making it so easy to manage your sale from your couch, and we’re building the future of real estate around what matters most to you ... ease, transparency, and control.
We’re not here to just follow the industry’s direction. We’re here to change it. And with AI leading the way, we’re going to make the process smoother, faster, and more accessible than ever before.
