What is the primary advantage of online brokerages over traditional brokerages? My honest take.

Somewhere along the way, traditional brokerages started putting agents at the center of everything. Not the seller. The seller became... background noise.

That’s why more and more people are leaning toward online brokerages in recent years.

Because, what is the primary advantage of online brokerages over traditional brokerages? Control, transparency, and a massive mindset shift in how homes should be sold.

Traditional brokerages have control...but not always the right kind

Did you know 69% of home buyers use their phone or tablet to search for homes?

Almost 7 out of 10 buyers are scrolling through listings from the palm of their hand. So you know that their phone is basically their house-hunting assistant.

But what most traditional brokerages are operating like is not where it could/should have been in 2025.

Long contracts, little transparency, and a culture that teaches agents to “own” the sale.

That culture (unfortunately) spills over into the service.

Here’s what that looks like:

Sellers don’t always know who’s viewing their property.
Updates are delayed, vague, or just not coming.
Offers? You’ll hear about them... eventually.

That kind of culture creates service where the seller is left in the dark.

Not because agents are bad. (I have to emphasize that)

But because the system doesn’t encourage collaboration. It encourages control. And it has worked for some time.

But the truth is that agents are very important for many buyers and sellers. AND more control is important for more buyers and sellers.

Some people misunderstand online brokerages like locqube

However I must clear up the fact that locqube is more than just an online brokerage, because I think that’s a really important distinction to make.

Yes, we operate online.

Yes, we offer a lower commission (1.99%).

And yes, you get a platform where you can track every step of your home sale.

But we’re not just a digital version of a traditional brokerage.

We’re shifting the whole model.

-Traditional brokerages put the agent at the center.

-Online brokerages digitize the process but often still feel distant.

→ locqube does something else entirely- the seller (you) is put at the center. But you'll understand the difference below.

.........

So to get back to the main idea.

Some people misunderstand anything that's different from the traditional brokerage.

So, just because locqube is an online-first platform doesn’t mean sellers do all the work.

Far from it.

Our agents handle the entire process - photography, listings, showings, paperwork, you name it.

But now, sellers don’t have to wait for an agent to “get back to them.”

They open the app.

They see everything.

Offers. Viewings. Comments. Documents. Real-time updates.

And more importantly? They approve each move.

Nothing happens without their OK.

So if you're still wondering what is the primary advantage of online brokerages over traditional brokerages?- this is it.

Look at the table below.

The seller becomes the "boss", not just the client.

Aspect	Locqube	Traditional Brokerages
Cost	Low commission (1.99%), maximizing seller equity	High commission (5–6%), reducing seller profit
Control	Sellers retain more control and transparency over the process	Agents manage most aspects; sellers have less direct involvement
Expertise	Tech-driven with optional agent support; less hands-on guidance	Full-service, hands-on expertise, market insight, and negotiation skills
Convenience	Streamlined, app-based process; fast and efficient	Agents handle paperwork, showings, and negotiations for you
Marketing	Digital marketing and MLS included	MLS, agent’s network, and traditional marketing channels
Personalization	Less personalized, more standardized service	Highly personalized, tailored to client needs
Network	Limited to platform’s reach.	Broad industry connections, access to off-market deals
Legal/Contractual	Sellers responsible for more legal/contractual details	Agents manage legalities and compliance

Our agents aren’t your typical agents (and that’s intentional)

You wanna know what makes a locqube agent different?

They’re not just good at sales.

They’re good at service.

They’re not here to “close the deal at any cost.”

They’re here to guide. To support. To explain.

And because they know the seller has visibility into every step, they show up differently. There's no room for games. No mystery. No gatekeeping.

And that affects everything.

So how does this change the actual sales process?

Let’s say you’re selling your home the traditional way. Here’s what it often looks like:

Agent recommends a price
You trust them, because what else can you do?
You hear about showings sporadically
Offers come in - you’re told which one is “best”
You sign and hope it was the right move

Now here’s how it goes with locqube:

Agent suggests a price
You see the comps and have final say
You monitor showings in real time
You review and compare offers in the app, side-by-side
You control the negotiation strategy with your agent

Basically, selling your home isn’t (anymore) this foggy, behind-closed-doors process. It’s clear, open, and driven by you.

What is the primary advantage of online brokerages over traditional brokerages? It's not just about saving money (though let’s be honest.,..1.99% commission doesn’t hurt). It’s about getting clarity. Confidence. Peace of mind.