What is the current real estate market trend? It's a bridge between technology and the traditional model (agents) and it's called locqube.
We sat down with Manny Pantiga, the CEO of locqube, to discuss how their platform is changing the way homeowners sell their properties. In a market where selling a home can feel like navigating a maze of paperwork (and high fees) this platform is offering something refreshingly.... Different.
With a focus on simplifying the process and putting homeowners in control, this tech-driven platform is helping people sell their homes faster, at better prices, and with far lower commission rates than the traditional 6% agents charge!
Below is a candid and detailed look into the vision, values, and operations behind locqube.
So...What REALLY is locqube?
We've been asked before "What is the current real estate market trend? And why do you say it's locqube?"
Are you an e-broker?
A neo-brokerage?
A tech-savvy real estate company?
In fact, it's hard to describe locqube in just one word.
The truth is, we're a blend of all those things, but at our core, locqube is a fully digital AND fully human home selling and buying experience.
It's not just a platform.
And it's not just a traditional brokerage.
And that's what makes us different.
Most companies either throw you into a fully digital experience or force you to rely on a traditional agent.
We're both.
We're a tech company, so we've got engineers, designers, marketers, and developers behind the scenes building the technology to simplify home transactions.
But we're also a brokerage, meaning we have real, experienced professionals who meet with homeowners face-to-face, offer expert advice, and guide them through the entire process....WHEN THEY NEED IT.
Locqube is a modern, digital-first, yet highly human service that puts the user experience front and center.
We care deeply about our users (the sellers and buyers) and understand that behind every listing or offer, there are real people going through major life changes.
Maybe you're upsizing because your family is growing.
Or maybe you're downsizing after the kids have moved out.
Or you're looking for a fresh start after a big life change.
What is the current real estate market trend? Obsessing over the user experience. That's what we do.
We've built our technology around the idea of transparency and ease. We know how overwhelming the process of buying or selling a home can be, and we wanted to change that.
Our platform makes it simple to track offers, manage communication, and access expert advice without the usual... hurdles.
Controlling the entire home selling process from your phone
When we think about the seller experience, we think about flexibility.
There are some folks who want (some kind of) handholding and others who are more independent.
How locqube looks like for the independent home seller
From 2023-2024, 6% of home sales were sold by owners without the help of a real estate agent.
So, if you're the type who likes to take control, locqube makes it easy.
You can list your home in just a few steps(no agent needed.)
Start by entering your address into the platform.
You'll instantly get an agent-grade valuation and can even calculate closing costs.
If you're familiar with the process, you can quickly determine your price and market your home (all online.)
You can also choose the length of your listing agreement.
And the best part? You can complete everything - even sign the agreement - at 3 a.m. if that's when your inspiration strikes.
Flexibility at its finest.
How locqube looks like for the (more) traditional home seller
Not everyone wants to go solo, and that's okay. If you'd rather have a helping hand, we offer personalized support.
Because some home sellers do want a more traditional experience. And we understand that.
So, you schedule a virtual or in-person demo.
And our team will guide you through the process...step by step.
We're here to ensure everything goes smoothly, from listing to closing while you still feel/are in control of the entire process.
Once your home is listed, you'll receive offers directly through the platform, and you can schedule showings at YOUR convenience. You're in control of the process, but with our support if you need it. This hands-on experience gives you full flexibility with the most valuable asset you may ever own!
Q: What is the current real estate market trend?
A: Doing all this within 1 platform
You can list your home.
You can approve your home's marketing materials before it goes live.
You can track offers in real time.
You have access to advanced targeting for better reach.
You can negotiate.
You can set date/times for showings and/or if you'll be present.
You can check your equity.
You can see how other (similar) properties are selling or if they're selling
Protecting your equity in 3 ways
Most people ask for these four key things when it comes to selling or buying a property.
And that's where we focus too:
Convenience – We're ready when you are.
Transparency – You see and approve everything.
Trust – No hidden fees
Affordability – Keep more of your home's value.
Now, most people think affordability just means "cheap," but rather it's about maximizing your home's value while keeping more money in your pocket.
Here's how you can do that with locqube:
You get the highest possible sale price
Every home sale is unique. We analyze market conditions, inventory levels, and absorption rates to see if we can push your home's value even higher.
Instead of just pricing low for a quick sale, we look for opportunities to increase your home's market value.
We've slashed the traditional commission
Standard real estate agents charge 4-6% in commission. With locqube, it's just 1.99% (we've done the math; you can save tens of thousands of dollars.)
You don't get "less service".... you just pay less because we use technology to make the process more efficient.
We negotiate the buyer's side commission on your behalf.
This means additional savings because we ensure you're not overpaying just to attract buyers.
Most sellers don't realize they can negotiate this. But we do it for you.
Getting top dollar for your home
This can be done through 4 means:
#1 Smart pricing based on real market insights
Pricing isn't guesswork. Our agents don't just look at general market.
The first step to getting top dollar for a home is knowing exactly what's happening in the market. Not just in the city, but in the neighborhood, and sometimes even down to the specific block.
Real estate trends shift constantly. Some areas see home values spike due to high demand, while others slow down due to inventory surpluses. We track home sales, inventory shortages, and buyer demand to position your home at the right price. You don't leave money on the table AND you don't scare buyers away with an inflated price.
#2 Great marketing
High-quality photos and/or vertical videos (for mobile first users), amazing descriptions, and targeted outreach put your home in front of the right buyers.
#3 Negotiation that works in your favor
Pricing and marketing set the stage, but negotiation seals the deal. Our agents are trained to represent your interests and maximize your final sale price. Every offer is handled strategically to get you the best terms possible.
Selling your home is a big move. With the right approach, it can also be a profitable one.
#4 Avoiding common mistakes
According to recent studies, home sellers place a high priority on pricing the home competitively and selling the home within a specific timeframe.
So, you could say that overpricing is one of the most common mistakes homeowners make. You think your home is worth more, but if it sits on the market too long, it can actually really, really hurt your chances of selling.
At locqube, we'll walk you through what the market is telling us, so you have a clear picture of what to expect. While we'll advise you on the pricing strategy, the final call will always be yours.
Our team also helps you navigate that fine line so you don't end up leaving money on the table.
Our sales team (powered by our platform) spends time getting to know your home, your goals, AND the market before recommending a pricing strategy. For tricky cases, we even bring in other agents to brainstorm, because no two homes are the same.
Final thoughts
At the end of the day, the traditional agent model, with its high fees and slow-moving processes, just isn't what today’s home sellers want. People want more control, more transparency, and (let’s be honest) way lower commissions.
locqube isn't just a tech platform.
We’re not just handing you the keys to a platform and walking away. We’re here to help with pricing strategies, market trends, and any tricky decisions you might face along the way.
We’re about smart advice, not just a quick listing.
Get the best of both worlds!
So, to answer the question "What is the current real estate market trend? "
Tech + human insight = the future of real estate.
This is THE trend. This is THE future!
Check locqube out here!
