One of the things we've been saying a lot lately is that real estate is changing. Fast. Everyone sees the surface-level stuff (AI, lower commissions, digital tools) but emerging trends in real estate 2025 go way deeper than that.
I think it's more about transparency than ever before and having real estate agents that focus more on the person (you) than the process (documents, etc., etc.)
And that's why we built Locqube the way we did.
Trend 1: The return of real agents, not overworked admins
A lot of people ask me "Do you even have agents?"
It's funny, because the assumption is that new (digital) platforms are trying to cut agents out. Also, realtor commissions have been courting controversy.
But that's not the point.
(On my next article I'll talk about how we manage to keep our commissions as low as 1.99% though!)
In fact, I believe agents are more important than ever....they just need better tools and better systems.
So yes, locqube has agents. And what makes a locqube agent different is… I think it's our platform, our business model, and our culture. The compilation of all of those.
Because of how we've built the platform, our agents are able to focus more on the seller and the seller's needs. Rather than misinvesting time in tasks like typing offers, following up on showings, chasing paperwork, or sending unnecessary emails.
That's one of the clearest emerging trends in real estate 2025: platforms should be doing the busy work, not people.
We build efficiencies into our platform.
And I think that's what makes a locqube agent different.
Trend 2: It's not about more sales... it's about more care.
I'll take it a step further. Or maybe a layer deeper.
For example, when we hire, we hire number one for potential.
We hire for character traits and virtues...not just resumes.
That's intentional. Because what the market really needs is agents who care.
People who align with our values.
We have a collection of agents who share a common mindset.
Who care for the customer.
Who understand that they're guiding someone through a major life transition, not just closing a deal.
To me, this is one of the emerging trends in real estate 2025. More emotional intelligence. More values.
Trend 3: Real-time visibility is changing the agent-seller relationship
This one's huge.
When home sellers can see everything in real-time - offers, showings, interest -it completely shifts how agents work.
Here's the impact:
Accountability becomes non-negotiable.
It's one of our values at locqube. And we know we're accountable not just to one another, but to our stakeholders, our investors, and most importantly, to our clients.
If you're placing your biggest asset for sale, accountability DRIVES results.
So when customers can see everything, we're able to drive better conversations, better outcomes. And honestly, customers are in a significantly better place just by having that visibility.
Trend 4: Culture matters more than ever...for both agents and clients
If you're an agent thinking of joining a brokerage or platform right now, one of the emerging trends in real estate 2025 is this: people are finally asking, "What kind of culture am I stepping into?"
At locqube, we have a culture of collaboration.
We believe no man is an island.
Real estate is a challenging industry. It's a high-stakes transaction.
Not just because of the money involved, but because of the emotional and personal weight it carries.
So we don't just support our clients… we support each other.
Rather than one agent thinking about one thing, you get group insight.
You'd be stepping into a very friendly, fun environment. Lots of laughs. Lots of phones ringing.
We've built a community within the firm that creates better outcomes for EVERYONE.
Trend 5: More tech doesn't have to mean more work for the seller like it did before
Some people think that online brokerages mean more work for the home seller. And honestly? That's true.
Most of them do.
But that's not who we are.
Locqube is not an online brokerage.
We've built something different. A platform where the seller has oversight of every aspect of the home sale, but not in a "do-it-yourself" way.
It's not intended for the seller to work more. It's designed so the seller can orient themselves in a process that's usually chaotic and opaque.
On our platform, the seller will know exactly where they are in the process.
At what point they're in the listing stage
At what point they're in the marketing stage
At what point they're in the showing or offer stage
It's not about comparing ourselves to other platforms. I'm not interested in that.
But here's what matters:
You'll be able to track your transaction in real time.
You'll have visibility.
And because you can see it all clearly, it feels easier (even though the process is still complex.)
Trend 6: Less busywork for the agent means more attention for the home seller
I'll say it again: this is not about replacing agents. It's about freeing them.
Because they're not doing as much manual work.
Because they're not chasing paperwork or making unnecessary calls that could've been replaced by simple updates.
Because they're not typing listing sheets or offer sheets for 45 minutes.
Now, the agent can do the stuff that actually moves the deal forward.
They can guide.
They can negotiate.
They can reach out to their personal network.
They can THINK.
That's where the value of a good agent really lives.
And that's what emerging trends in real estate 2025 should be about - not just "more tech," but better use of tech to empower both the seller and the agent.
Trend 7: What happens if sellers are not tech savvy
Here's another big one in emerging trends in real estate 2025 that doesn't get talked about enough: flexibility.
At locqube, we're interested in delighting our customers. NOT forcing them into one particular way to do things.
So, if something needs to be manual?
If someone isn't “tech-savvy”? For example, 31% of home sellers (the highest percentage) is younger boomers.
What happens in this case?
Our agents take care of the entire process, and most of the home seller involvement is in overseeing and approving the offers.
We don't expect people to become full-time platform experts overnight.
People have access to email and text messages.
And we make it as easy as that.
If they don't want to be on the platform all the time? They don't have to be.
They can trust and hand the keys over to their locqube agent, knowing that person is going to handle the entire process.
We work with sellers who are moving out of town.
We work with sellers who already live out of state.
And they love the ability to track what's happening with the sale of their home...when they want to.
But the central idea isn't just that people use our platform.
And it's not that we track everything.
The central idea is:
A homeowner who feels empowered.
A homeowner who feels delighted by our service.
Delighted by the results our technology and business model deliver.
You don't need to micromanage a seller. You need to support them.
And give them options that actually fit their lives. That's what we're building for.
That's what the future looks like.
